Whenever seeing a nice jewelry through window shopping but the price tag is hidden, I always get really mad and upset. I was wrong because of my immature thinking, I thought they were only interested in luring me to the store so I ended up buying. I came to find out there is a great reason why jewelry stores often hide their price tags.
Any high value item displayed on the window definitely design to capture our attention that is true, but at the same time we really need someone who is knowledgeable enough to explain the benefits and value of the jewelry.
So several reasons why the price tag is hidden, so that customers can take a closer look in person if that jewelry really suitable for their taste. And allow the store staff to explain the value of the jewelry. Thirdly, seek for discount, payment plan or similar jewelry which will best fit for you.
You see, when I was younger, I always go to the mall to shop, have a good time and see what’s new and trendy. It feels so good to see nice and glittery things in the mall especially jewelries. Jewelries are so beautiful and never fails to impress me with their designs.
Whenever I go to the mall, I always make sure to pass by the jewelry store. They are so beautifully arranged from earrings, necklaces, and bracelets. They even have different sizes for different people. However, I always wonder why the jewelry store never shows their prices? Why they always have to hide their price tags?
To my curiosity, I went ahead and enter a jewelry store and look for the manager to ask the question. There I met Sally who is very accommodating and welcoming to every question I ask her.
So I started with the question, “why do you hide the price tags of your jewelries?” She looked at me and smile. She replied, “because we do not want you to get spooked with the high prices of the jewelries. Some of these jewelries are $3,000 a piece or can even get as much as $10,000”.
But why are these jewelries so expensive? Let us see the reasons why these prices can shock us.
Why Jewelries Are Expensive?
It has been said, jewelry prices depend on 3 main things – craftsmanship, quality and quantity of the metal used, and quality or quantity of the diamonds or gems used. So let’s all talk about these three things each in turn.
Craftsmanship
Craftsmanship is the quality of the design and work shown in every jewelry you see in the mall. Jewelry is a piece of art made by hand. Each luxurious aesthetic jewelry celebrates the skills and great craftsmanship of a jeweler.
To craft a jewelry, it will take a lot of time. From cutting and shaping metal by hand to meticulously setting gems or diamonds one by one are just a few of the major steps to come up with a great piece of jewelry. There is always attention to the detail.
A jeweler would always say that each jewelry is made out of passion, talent and dedication. While there are many designs you can choose from, a jeweler allows you to create your own idea of your custom jewelry and personalized engagement rings. There has been always an endless possibility in every jewelry. As they say, anything is possible.
Craftsmanship or how the metal is crafted is very important and that adds to the value of the jewelry. If the jeweler has established a name in the industry, the jewelry is likely to be more expensive compared to others.
Elegant, classic and timeless designs are the unique trademarks of the top jewelers in the world. To name a few jewelers who have created a name in the industry are Harry Winston, Cartier, Tiffany and a whole lot more.
Metals Used in Jewelry
To create a fine jewelry, there are several metals used. It is best to know some of these metals if you are planning to buy jewelry soon. By knowing their unique qualities, you will be able to come up with a better and wise decision in purchasing your jewelry.
The metal types that are commonly used to make jewelries are Gold, Titanium, Platinum, Silver, Palladium, Stainless Steel and Tungsten. But let us talk about the most common of them all – Gold.
Gold is the most popular metal to use for earrings, rings, necklaces and bracelets. There are two things to consider when looking at gold.
First is the Karat, you can go to 10K, 14K and 18K, and the other one is the color – you can go to yellow or white. So if you know exactly what karat do you want, then you go ahead and look for the stamps. Jewelry is stamped according to their
The higher the karat gold used in the jewelry, the more expensive it will be. The higher the proportion of gold used in the jewelry, the more expensive the metal will be. So that means, 18K is more expensive than the 14K jewelry, and 14K is more expensive than the 10K jewelry.
Gemstone Used in Jewelry
There are a lot of gemstones commonly used in jewelry. The gems used in the jewelry are one of the factors why jewelry is expensive. Let us talk about some of the most popular gemstones used in jewelry.
Whether you are looking for a specific gem for daily use or simply the color of the gem you want, the list of the gemstone are endless. But nevertheless, these are some of the gems commonly used in jewelry.
Amethyst is known for its purple color. It can either be dark or light purple depending on how much iron is mixed in it. It is actually a type of quartz and this is relatively durable for daily wear and is very versatile.
Diamond is one of the most expensive gems we have available in the market yet the most desirable gem. It is very popular in engagement rings, necklaces, pendants and even bracelets.
What makes it expensive is that according to GIA (Gemological Institute of America) diamond is one of the hardest substances naturally occurring on earth. Diamonds can produce different colors like blue, pink and green.
Ruby is another popular gemstone that is used in jewelry. It is very popular for its captivating red color. According to geologist, any gemstone which is red in color is considered ruby.
Rubies are among the most durable gems available in the market today and is suitable for daily use. Those rubies with the deep red tone are considered to be the most expensive ones.
Sapphire is very popular for its blue color. Although there are sapphires in different color such as pink, yellow and orange. There are also white sapphires, which are considered to be the inexpensive alternative to diamonds.
And since sapphire is as durable as ruby, they are also suitable for daily wear. Those which are in rich and deep color will make an expensive sapphire however, they are really rare in the market and therefore it is pricey.
Emerald is a cousin of aquamarine and therefore is a form of beryl. It is known for its green color. It can also be a blue-green or a yellow-green gem. Emeralds are more expensive than many of the precious gems available in the market because it is one of the hardest gems.
Emeralds are not considered for daily use since it has many internal fissures that make them brittle. However, with the craftsmanship of our talented jeweler, emerald is still one of the most used gems in jewelry.
Conclusion
Choosing a gemstone or jewelry is a matter of personal choice. Sometimes we prefer the color of the jewelry or how big it is but it is always helpful for your decision to always look for the price tag and not prejudge,
Therefore, make sure to always visit the store if you spot a unique jewelry which has captured your attention. Feel free to ask any question which can help you make a decision. Lastly, do some self-research yourself and do not just rely on the information shared by staff. Happy jewelry shopping.